Mr Shahrukh Khan, the Badshah of Bollywood launched the Swachh Can, a portable bin to be installed in all Hyundai products at the Auto Expo 2018. Under the SCR pillar of Hyundai Motors India Limited, this initiative has been launched to support the nationwide Swachh Bharat Abhiyan movement.
Mr Y K Koo, MD and CEO, Hyundai Motor India Ltd., said “As a caring manufacturer and in-line with the nationwide Clean India Movement, we have developed Swachh Can, a portable bin for all Hyundai Cars.” In order to make this a success and make Indians use the portable bin, all Hyundai cars would be factory-fitted with the Swachh Can from 1st march 2018.
According to a recent survey by Hyundai Motors India Limited, 98% of respondents agreed that they deeply care about cleanliness of outside infrastructure and 95% of respondents would prefer to store waste items in a portable bin to conveniently dispose-off the waste items later on. This was the sole reason behind the launch of Swachh Can initiative.
The Swachh Can initiative, will help keep Indian roads clean, HMIL will promote it pan India through distribution in all Hyundai Dealerships and Service Workshops.
At the Launch Mr Shahrukh Khan said, “I admire Hyundai for their socially relevant campaigns that are so pertinent to every individual. Swachh Can is a simple yet powerful idea and I would like to request every single car owner to go ahead and use it and play their role in Clean India Movement.”
Mr Khan got his 19-year-old association with the brand extended till 2019 recently. At the event, he concluded his support for the Swacch can by saying, “Together we can”.
Most corporate in India fast adapted the Swachh Bharat Abhiyaan, Hyundai being one of them. This Swachh Move initiative will give a big boost to the efforts of making ‘Clean India’ and ‘Clean Indian Roads’
SpeedHounds in support of this movement urge all Indians to use the portable bin to keep our roads and outside infrastructure clean and make this initiative a success.