Maruti Suzuki Alto, an entry-level hatchback has completed 20 years in India. The hatchback was launched way back in the year 2000 and sold more than 40 lakh copies in India. It claimed the title of ‘India’s no.1 Selling Car’ within 4 years of launch and touched a 10 lakh unit sale by 2008. Maruti Suzuki Alto has been the top contender for first-time buyers. In the 20 year journey, it has received multiple updates and the latest model is equipped with features like features such as a touchscreen infotainment system, ABS with EBD, dual airbags, dual-tone interior, power steering, internally adjustable ORVMs, and more.
Alto is equipped with 796cc 3-cylinder motor which produces 47 bhp of maximum power at 6000 rpm and 69 Nm of peak torque at 3500 rpm. It is also available in CNG avatar which is capable of delivering 40 bhp and 60 Nm. It is even highly fuel-efficient with figures of 22.05 km/l for Petrol and 31.56 km/kg for CNG.
On achieving this milestone, Mr Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said:
“The Alto, over the past two decades, has changed the way India commutes. It has ranked as the No.1 selling car in the last 16 years and continues to win hearts and surprise Indian car buyers with its exciting value proposition. Today, it resonates with over 40 lakh delighted customers thanks to its magnetic brand positioning. It has strengthened its appeal with every upgrade and has become the preferred choice for first-time buyers. We’ve seen that nearly 76% of Alto customers have selected it as their first car in 2019-20 which has further increased to 84% for the current year. Now, the brand Alto is aptly positioned as ‘Desh Ki Shaan’, as it instils a strong emotion of pride amongst its 40 lakh customer base, a feat unmatched by any other car in India.”