India’s largest luxury car brand Mercedes-Benz continued its leadership position in the Indian luxury car segment for the sixth year in a row. In an unprecedented year affected by the pandemic that witnessed unfavourable market conditions including a temporary shutdown of business, Mercedes-Benz India handed over 7893 new cars to the customers in the January-December 2020 period.
Mercedes-Benz India also unveiled it’s 2021 motto coined as ‘Reimagining Excellence’, which aims at making the brand more desirable and drawing customers even closer to the Three pointed Star. Mercedes-Benz India plans to accomplish this by introducing some of the most desirable products in the Indian market, creating a personalized ‘physidigital experience’ and offering a highly differentiated and best-in-class retail experience. In addition focusing
on sustainability initiatives will be a key pillar in reimagining excellence. The essence of ‘Reimagining Excellence’ firmly underlines the Three Pointed Star’s customer centric strategy, focused on creating differentiated customer experiences, emphasizes on increased digitization and strives to create a highly competitive and future ready company, that drives delighted customers.
The 15 products planned comprises a mix of models across body shapes, some without any predecessor in the Indian market. Starting Q2, the all New A-Class Limousine, New GLA, AMG GT Black Series are some of the most promising products lined up for a 2021 debut.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “We remain cautiously optimistic and are confident of continuing the sales momentum gained, despite facing pandemic triggered market upheavals. Mercedes-Benz India cautiously optimistic and we back it up with 15 new or renewed products and innovations in doing business. 2021 will be a product packed year, which we are confident will translate into excitement for customers and our dealer partners.”