The pioneer of Pre-Owned & Multi brand Luxury Cars dealer Big Boy Toyz, is bringing about a major change in the functioning of the auto industry by gearing up their online sales. Being an industry stalwart, within the last decade BBT has built a massive consumer loyalty for their brand. This, along with a transparent e-booking mechanism in place, Big Boy Toyz has been able to generate almost 50 % of their overall revenue via online sales.
Housing over 150 luxury super cars, spanning across 24 brands, Big Boy Toyz believes in a transparent digital presence via all its social media handles. With a consumer base of almost 7000 and expanding, Big Boy Toyz reaches out to its potential customers PAN India by posting details of their inventory cars on their digital platforms. Last year BBT clocked an annual sale of 250 crore; this financial year, BBT plans to expand their annual target to 400 crores by selling 500 cars.
Backed on the pillars of superior quality cars and services provided, BBT has made their consumers comfortable in purchasing cars online; physical presence does not sound mandatory to them anymore. Consumers can visit the website, book their cars, make the e-payment and the automobile will be delivered to their doorstep within days.
Speaking on the occasion, Jatin Ahuja, Founder, Big Boy Toyz stated,
Cruising through our website and our social media pages, consumers are provided with an in-depth insight into the cars we host in our inventories. Looking at the evolving auto industry and the digital landscape we felt it was necessary we strengthen our online presence in order to tap into an untapped market. Our virtual presence has been strengthened over the last one year as we felt it was important to maintain a clear e-booking mechanism for all our consumers. I personally felt that a personal connect with the consumers was important in order to convert them to potential customers. The pull strategy for our working gives us more insight as to what exactly the customers are looking for and the sort of response they give.