Tata Safari to relaunch in January

2021 Tata Safari

Tata Safari is bound to make a comeback this month. The 7 seater SUV which based on the Tata Harrier, which was previously branded as Gravitas will now be christened ‘Safari’.

For over two decades, Safari has represented prestige and performance, and in its new avatar, the Safari will carry forward this rich idea and its strong legacy.

The new Safari has evolved to satisfy the new age SUV customers, who demand arresting design, unparalleled versatility, plush and comfortable interiors, outstanding performance for a modern, multifaceted lifestyle. It encourages customers to ‘Reclaim their Life’ with its powerful stance, unmatched performance, effortless drivability, luxurious comfort, spacious interiors and new age connected technology, which make it ideal for both daily commute as well as an exciting family getaway.

The Safari further builds on the legacy of prestige and outstanding performance by combining Tata Motors’ award winning Impact 2.0 design language with the proven capability of OMEGARC, an architecture derived from the renowned D8 platform from Land Rover, which in itself is the gold standard of SUVs worldwide. This adaptive architecture allows for further drive train enhancements including all-wheel drive and possibilities of electrification in future.

Tata’s 7-seat SUV made its global debut at the Geneva motor show in 2019 as the Buzzard, and then showcased at the Auto Expo 2020 as the Gravitas. However, Chandra says this new SUV was originally conceived as the new Safari, and has a few subtle elements that are a nod to the original.

Announcing the formal branding of its forthcoming SUV as the ‘Tata Safari’, Mr. Shailesh Chandra – President, Passenger Vehicles Business Unit (PVBU), Tata Motors, said, “We are proud and elated to re-introduce our flagship SUV–Safari. The Safari, an iconic brand with a strong following, has been the most sought after SUV on Indian roads for well over two decades. In its new avatar, the Safari will appeal to the socially active, fun loving customers who seek out unique experiences and adventure. Its design, performance, versatility, features, and long lasting build quality, reinforce the SUV lifestyle to provide unending pleasure. We are confident that the launch of the Safari will once again re-energise the market, amplifying its cult status.”

Expect specification to be similar to Harrier, barring dimensions, seats and some feature updates as compared to Tata Harrier. Safari will be 63mm longer than the Harrier, as well as 80mm taller. Powertrain from the Harrier is expected to be carried over, it is presently powered by a 2.0l turbocharged diesel engine with 170PS power and 350 Nm of Torque. Transmission is also expected to be carried over with 6-speed manual and 6-speed torque converter automatic gearbox.

Tata Safari is based on the OMEGARC platform which is capable of integrating a 4WD system, which certainly has a possibility of being available on the Safari.

Being an extended version of Harrier, Safari is bound to be priced above the 5-seater, which starts at Rs 13.84-20.30 lakh. Safari will compete with other 7-seater competition SUVs like MG Hector Plus and Mahindra XUV500. It will also compete with the upcoming SUVs like next generation XUV500, 7-seater Creta, Ford’s 7 seater SUV based on XUV500 etc.


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