Share the Love Subaru Canada 2026: $250 per new vehicle sold

Subaru Canada announced on November 10, 2026 that its first-ever Share the Love event will run nationally from November 23, 2026 to January 4, 2027, with a $250 donation tied to every new Subaru vehicle sold in Canada. The Share the Love Subaru Canada 2026 campaign lets each buyer direct that donation to one of four national charities.

One vehicle purchase equals one $250 donation. Buyers can choose Make‑A‑Wish Canada, Humane Canada, Food Banks Canada or the Canadian Parks and Wilderness Society (CPAWS). Subaru Canada aims to generate more than $1.5 million through the inaugural event.

How Share the Love Subaru Canada 2026 works

The campaign will be promoted through Subaru retail locations across the country, Subaru.ca, digital and social channels and other national communications. It links to Subaru Canada’s “Welcome to Uncommon” brand platform via a “Welcome to Uncommon Giving” message.

“Community has always been an important part of who we are at Subaru Canada,” said Yoichi Hori, SCI chairman, president and CEO.

Charity partners and impact

• Make‑A‑Wish Canada: creates wishes for children with critical illnesses. Over 43 years, it has granted more than 40,000 wishes, including nearly 1,700 last year. Make‑A‑Wish Canada says its “Wishes Are Medicine” research links wishes to reduced ER visits and better treatment adherence.
• Humane Canada: since 1957, has brought together SPCAs, humane societies and rescue organizations to improve the lives of animals.
• Food Banks Canada: supports a network of more than 5,500 food banks and community organizations nationwide. The organization says every $1 donated can provide two meals, so a $250 donation could equal 500 meals.
• CPAWS: described as Canada’s only charity dedicated to protecting public lands, freshwater and ocean, working nationally and through regional chapters to safeguard millions of hectares.

Timing, retailers and context

The event runs November 23, 2026 to January 4, 2027 across Subaru Canada’s retailer network. Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation (Japan), headquartered in Mississauga, Ontario, and distributes vehicles, parts and accessories through 96 authorized dealers nationwide.

Subaru Canada cites past community support for programs including the Subaru Wilderness Parks Canada Discovery Pass program, Ronald McDonald House Toronto and the St. John Ambulance Therapy Dog Program.

Featured image: Subaru Canada press image