Toyota RAV4 one million Canada milestone: built here, sold here
Toyota Canada announced on November 10, 2026 that cumulative RAV4 sales in this country have reached 1,000,000 since the model arrived in 1996, marking the Toyota RAV4 one million Canada milestone.
The company says RAV4 has been the best‑selling passenger vehicle in Canada for 10 consecutive years. More than 800,000 of the million sold here were built here, with Toyota counting 807,909 RAV4s produced in Canada and sold in Canada.
Toyota RAV4 one million Canada milestone
Production of the RAV4 in Canada began in 2008 at Toyota Motor Manufacturing Canada (TMMC). The Cambridge and Woodstock, Ontario facilities now employ 8,500 team members. Since 2008, TMMC states it has built over four million RAV4 vehicles for the North American market.
“There’s a tremendous amount of Canadian pride behind this milestone,” said Tim Hollander, President of TMMC. Toyota notes that TMMC has produced more than 12 million vehicles and builds popular Canadian-market models including Toyota RAV4 Hybrid, Lexus RX and RX hybrid, and Lexus NX and NX hybrid.
Sales by generation and powertrain
Across six generations to date, Canadian RAV4 sales break down as follows:
- 1st Gen (XA10), 1996–2000 — 29,890
- 2nd Gen (XA20), 2001–2005 — 40,151
- 3rd Gen (XA30), 2006–2012 — 148,961
- 4th Gen (XA40), 2013–2018 — 271,590
- 5th Gen (XA50), 2019–2025 — 466,183
- 6th Gen (XA60), 2026 (so far) — 43,225
By powertrain across that million total, internal-combustion models account for 769,797 sales, hybrids for 188,738, and plug‑in hybrids (Prime) for 41,465. RAV4 posted its best‑ever month in Canada in October 2026 with 6,195 units sold.
Electrified timeline and Toyota’s Canadian footprint
The first RAV4 Hybrid reached Canadian customers in 2016, followed by the RAV4 Prime plug‑in hybrid in 2021. “Reaching one million RAV4 sales in Canada is an incredible milestone, and one we share with our customers, dealers, employees, and manufacturing team,” said Steve Pilkey, Vice President, Sales and Marketing, Toyota Canada. Toyota states it has sold more than 35 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. The company says it has sold more than seven million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver, alongside two manufacturing facilities in Canada.
Featured image: Toyota Canada press image
